Making it real. OCU reveals new TV brand advertising

Leading regional customer-owned bank, Orange Credit Union today launched a fresh and bold brand marketing campaign including radio, TV, social media and online promotional activity to continue to strengthen awareness of its banking and borrowing offering to appeal to all customers throughout every stage of their life.

CEO Andrew de Graaff said the project is a collaboration with our team, local families and local personalities working with Southern Cross Austereo to tell the stories of the many customers who we help every day to fulfil their lifestyle goals and aspirations through our banking services.

“It was important for us to show how Orange Credit Union is an enabler to dreams and aspirations as a banking partner throughout your life. Stories include the journey to buy a first home, refinancing to us, moving out of home, enabling holiday, dream car and lifestyle choices through personal loans, making life easy with digital banking on the go for all ages,” he said.

“This project introduces energetic, new music and a song specially created for Orange Credit Union featuring taglines of ‘My money, Our bank’ and ‘Making it real’.

“This represents the unique relationship of Orange Credit Union as a customer-owned bank which delivers profits back to its members through product innovation and service delivery improvements plus community support and development programs.

“Our tagline ‘Making it real’ represents the genuine, down to earth, personable service of Team Orange as a partner with our customers to enable their dreams, life style and aspirations to become real as a result of banking with Orange Credit Union who backs you for now and for future generations.

“We are thrilled with the outcome which places us in a great position to be able to flourish and grow as a regional customer-owned bank of choice in the Central West and beyond. A big thank you to the efforts of our team, locals and suppliers who together are the heroes of the campaign,” Mr de Graaff said.

The new TV advertising campaign will be launched on Thursday 12 May in prime time on the Channel 10 ‘News at Five’. All advertising can be viewed on the Orange Credit Union YouTube channel - https://www.youtube.com/channel/UCGsY3YCGN95OqXHGqU2hO7w

For more information about banking and borrowing at Orange Credit Union, please contact Team Orange on 6362 4466 or email ocu@orangecu.com.au